This is a presentation I did at Pubcon Vegas in 2013 on blogger outreach and understanding outreach from the publisher perspective. This was a pretty fun panel because the other panelists were presenting from a marketing point of view, in terms of how to find publishers and get them to publish your content.
My presentation on the other hand was more so about learning from the publishers; understanding the bad pitches that publishers receive and also the in’s and out’s of running a blog. This presentation was pretty short & sweet, but it now has nearly 10,000 views on Slideshare, so it goes to show how important of a topic this is.
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